brand focus fwee korean makeup brand

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Brand Focus: fwee – Korea’s Rising Makeup Star

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Inspired by K-beauty trends, fwee has quickly become a popular go-to name as a Korean makeup brand for expressing individuality.

Korean beauty brand fwee is a go-to for modern generation with an impressive collection of makeup products for effortless use. The K-beauty brand focuses on creating everyday makeup products that you can use to display your individuality and showcase your vibe. The brand is a sister company to numbuzin, another Korean skincare brand.

All you need to know about fwee

fwee is a Korean brand that captures the essence of every moment. The brand’s motto is to help you make every moment of your life truly special with fwee. It is a brand that understands your emotions and communicates through vibrant colors!

The brand’s packaging is super minimalist and fun with vibrant colors. It’s perfect for people who love looking good and feeling good. All the makeup products are 100% from Korea.

Fwee products are primarily sold through Korean online retailers (e.g., Olive Young, YesStyle) and some other global e-retailers. They are less widely distributed than legacy brands like Innisfree or Etude House but have a growing international fanbase.

Most popular products by K-beauty brand fwee

fwee is most popular for its amazing cushion compacts. With a whole lot of options, there’s something for everyone no matter the skin tone or skin type.

Lip&Cheek Blurry Pudding Pot

It is an easy to use Korean makeup product by fwee that you can use to create effortless blending effects for your lips and cheek. It has a soft, pudding-like texture to create that blurred effect with a perfect matte finish using your fingers. There are 30 color shades from 6 base color categories – Nude, Pink, Coral, Red, Rose, and Mauve. With so many options, you can find your perfect shade no matter the skin color.

fwee Lip&Cheek Blurry Pudding Pot

3D Voluming Gloss

The 3D lip gloss from fwee is an amazing lip tint that instantly gives a volumizing effect to your lips with maximum shine and glaze. There are two intensity options so that you can find your perfect shade – you can keep it at 30% for a natural, clean look and 70% for a more vivid look. The formulation is long-lasting, hydrating, non-sticky, and feels light on the lips.

fwee k-beauty brand

Fingerlike Silicone Lip Brush Slim

The fwee Fingerlike Silicone Lip Brush Slim is a newer version of the original brush with a silicone tip that’s as soft as your fingertip. It is a precise and slim tip for perfect application of any lip product. It does not absorb any product and maintains the texture. The brush is very compact, comes with a lid, and is easily portable.

fwee k-beauty brand

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About Anyaa M

A dynamic storyteller with a deep passion for all things Korean—beauty, fashion, tech, and beyond. With an eye for detail and a flair for engaging narratives, she brings the essence of Korea to life, weaving together insightful stories and personal experiences that resonate with readers worldwide. From the bustling streets of Seoul to the latest beauty innovations and fashion trends, Anyaa’s writing doesn’t just inform—it immerses. Whether she’s breaking down cutting-edge tech or uncovering cultural gems, she crafts content that is as vibrant, trend-savvy, and captivating as Korea itself.

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