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Unlocking the K-Wave with Lauren Lee – Insights from Founder of STYLE STORY & Jelly Ko

June 25 @ 2:00 pm 2:30 pm

Join us for an exclusive online event on June 25th at 2 pm KST, where we dive into the world of innovative Korean products through the eyes of Lauren Lee, founder of STYLE STORY and Jelly Ko.

Organizer: KoreaProductPost

Event: Unlocking the K-Wave – Insights from Leading K-Product Experts

Date: 25th June 2024

Time: 2 PM KST

Our Guest – Lauren Lee

Corporate litigator turned entrepreneur; Lauren Lee traded her life as a lawyer in Brisbane to share Korea’s best skincare secrets with the world. After discovering K-Beauty products by chance on an exchange to Korea’s Yonsei University in 2011, Lauren started a side hustle selling K-Beauty brands in Australia. Demand for these K-Beauty products boomed and in 2014 Lauren started STYLE STORY  – Australia’s First e-commerce Korean Beauty platform. As STYLE STORY continued to flourish, Lauren packed up and moved to Seoul, devoting her time to bringing the best in K-Beauty to Australia.

After a decade in the industry, Lauren began Jelly Ko, a fun, functional K-Beauty brand of her own. She is the host of the Korean Beauty Show podcast and also works as a consultant with global businesses looking to engage with the Korean beauty industry.

What’s in it for you?

  • Exclusive Insights: Learn the latest trends and innovations in Korean products from top experts.
  • Strategic Knowledge: Get practical strategies to navigate and succeed in the global market.
  • Networking: Connect with industry leaders and like-minded enthusiasts for new partnerships.
  • Market Trends: Stay ahead with insights into emerging trends and consumer preferences.
  • Inspirational Stories: Hear from successful innovators about their journeys and challenges.
  • Interactive Q&A: Ask questions and get tailored advice from the experts.
  • Global Impact: Understand the global influence of Korean products and leverage it for growth.

Join us and register!

Join us as we explore the dynamic landscape of Korean products, uncovering the secrets behind their global appeal and innovative edge. Don’t miss out on the chance to learn from the best and stay informed about the next big trends in the K-product world.

What is Unlocking the K-Wave – Insights from Leading K-Product Experts?

Each month, we will bring you exclusive insights from leading K-product innovators, entrepreneurs, and visionaries who are shaping the future of Korean beauty, technology, fashion, and more.

Our series provides a unique platform for experts to share their knowledge, experiences, and the latest trends in the Korean product industry. Whether you’re a business looking to expand into the global market, an enthusiast eager to stay ahead of the curve, or a curious consumer, “Unlocking the K-Wave” offers invaluable perspectives and strategic advice.


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