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5 new streetwear brands from Korean fashion industry

People in South Korea have a distinct style and fashion sense. It is bold, experimental, accented by quirky accessories, and somewhat like American streetwear. Many of the K-pop videos feature your favorite idols in cool, fashionable streetwear. Korean fashion brands such as ADER Error and Nohant have already captured the market for streetwear clothing. Both the brands have been driven to the front lines with almost a cult-like following!

We are covering some of the new streetwear labels that popped up in different fashion weeks all over the world. These brands are making a name for themselves via unique streetwear designs and interpretations.

mahagrid

mahagrid is known for its vintage-inspired graphics and punchy colors. Usually, the collection includes outerwear and accessories along with sweaters and tees. The latest Autumn/Winter 2019 collection, Voyager, consists of a wide range of outerwear, which includes a parka, oversized hoodies, crewneck in license pigment colors, and many more. On the whole, the clothing has an eccentric flair and usually liked by people who love bold graphics, plaid, and 90s inspired graphics.

 

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®️ 19aw collection “VOYAGER” 5th Delivery Now Available at online! —— www.mahagrid.com

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®️ #mahagrid

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WWWM

Another newly launched brand that is geared up to change the perception of South Korean conventional fashion style. WWWM is a young brand launched in 2018 by an anonymous group of designers. The designs are con-conformist and risky. The Fall/Winter 2019 collection challenged new boundaries and reinterpreted classic clothing. Classic suits but with oversized proportions in shades of beige, with an emphasis on outerwear like puffers and anorak-styled jackets with fleece trims.

 

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@wwwmofficial #wwwmofficial #wwwm

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Contemporary Seoul-based brand @wwwmoffical gets introduced to the @complex reader. Read the full story online #wwwmofficial

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KYE

This line represents whimsical and tailored clothing. It was launched by Kathleen Kye in 2013, and it has been shown at NYFW and Seoul Fashion Week. The prints are usually eclectic, and the fabrics are contrasting enough to represent Kathleen’s unique styles. She has a unique take on conventional streetwear by making clothing that is edgy and feminine. Brand’s recognition has been elevated to an international level by some great collaborations with Korean eyewear brands like Gentle Monster and famous sneakers brands like Sketchers and Adidas.

 

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#SS20 KYE 20SS Collection Look 20 @chanmi_96a @official_team_aoa #KYE #20SS #collection #chanmi #aoa #음악중심 #찬미 #로운

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#KYE KYE SPRING SUMMER 2020 COLLECTION LOOKBOOK

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Noycommon

It is a relatively unknown brand that is slowly gaining popularity. The signature style involves bold lettering and graphics that represent the story of each season’s collection. Each design is universal and wearable, and it is not regular and banal.

 

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가을 데일리룩 🍁 . . . #노이커먼 #noycommon #ncmmn

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. UNISEX PLANET PRINT HOODIE . #noycommon #노이커먼 #ncmmn . @fpasshionqq

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Hyein Seo

This is a streetwear brand gaining recognition globally, and some designs have been worn by international celebrities like Rihanna and K-pop star G-Dragon. All the designs have a contemporary streetwear edge with collections featuring texts and slogans on counterculture.

 

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@machine_a @showstudiomachinea 🇬🇧🇬🇧🇬🇧

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