A luxury skincare and cosmetics brand, The History of Whoo Korea, has jumped on the hallyu-wave train by appointing “Queen of Tears” actress Kim Ji Won as their new brand ambassador. But why did they select this actress and what are the brand’s future plans for this collaboration? Both The Whoo Korea and “Queen of Tears” actress Kim Ji Won have spoken up for the matter and let’s see what they have in store for the customers.
The History of Whoo Korea Appoints “Queen of Tears” Kim Ji Won as New Skincare Ambassador
For the last few years, Korean giant company LG Household & Health Care has made groundbreaking decision and innovation by expanding its product to Korean skincare and cosmetics. One of its most recent breakthroughs is the luxury Korean skincare and cosmetic brands, The History of Whoo, commonly known as The Whoo Korea.
Furthermore, this luxury brand focuses on high-end skincare and cosmetics. They combined traditional Korean herbal medicine with modern science to offer premium anti-aging benefits.
As if this idea is not enough breakthrough, The History of Whoo Korea has escalated its marketing promotion approaches. How? By inviting “Queen of Tears” actress Kim Ji Won as its global brand ambassador.
In fact, on July 1, LG Household and Health Care officially announced that The History of Whoo Korea had appointed Kim Ji Won as their new model. With this new appointment, The History of Whoo Korea plans on launching a series of extensive promotional activities for their skincare and cosmetic products with the latest brand ambassador, Kim Ji Won.
Leveraging “Queen of Tears” Actress Kim Ji Won Popularity as Brand Ambassador
Additionally, The History of Whoo Korea plans to leverage Kim Ji Won and her recent surge in popularity from the Korean drama “Queen of Tears” and her extensive global fanbase to further extend their reach in both domestic and international markets, especially to younger generations.
“We believe many people will be positively influenced through Kim Ji Won, who pioneers her own path with her unique aura.
Moving forward, we aim to expand our customer base and enhance our brand competitiveness. We also plan on developing various global campaigns with Kim Ji Won, creating a differentiated customer experience.”
The History of Whoo representative.
Moreover, responding to the appointment, “Queen of Tears” actress Kim Ji Won expressed her immense gratitude. Shen then praised The History of Whoo for promoting Korean heritage through their skincare and cosmetic products.
“I am delighted to join The History of Whoo, a leading Korean brand that continues the heritage and philosophy of our country’s royal court culture.
I hope to convey the true value of beauty with The History of Whoo and share the inspiration I’ve received from the brand with many people.”
Kim Ji Won.
Expanding Reach to Younger Generations in Global and Domestic Markets
The History of Whoo, often simply called The Whoo, is a prestigious Korean cosmetics brand that blends traditional Korean herbal medicine, known as “hanbang,” with cutting-edge skincare technology.
Launched by LG Household & Health Care, The Whoo not only aims to revive but also modernize the beauty secrets of Korean royalty. And therefore, the brand is offering a luxurious skincare experience.
The brand also draws inspiration from the beauty routines of Korean empresses. It then focused on traditional ingredients and royal beauty secrets to create products that promise timeless beauty and anti-aging benefits.
Previously, The Whoo Korea was famous for inviting legendary actress Lee Young Ae as the brand ambassador. With Lee Young Ae, The Whoo Korea has successfully build its luxurious brand image as one of Korea’s top-tier luxury skincare and cosmetics.
Finally, with “Queen of Tears” actress Kim Ji Won, The Whoo Korea will soon reach a broader demographic, tapping into younger generation market thanks to her immense popularity.
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