What does it take to reclaim all the power and reputation you once lost? While it usually take unconventional and creative moves, sometimes all you need to do is just go with the mainstream flow, just like what Kyochon Chicken does today. Boarding the “Lovely Runner” train, Kyochon Chicken will soon be reclaiming its throne as #1 Korean chicken franchise in global market with the help of brilliant actor Byeon Woo Seok. But first, let’s give you a glimpse of Kyochon Chicken new ads starring “Lovely Runner” actor Byeon Woo Seok.
Kyochon Chicken Releases New Ads Featuring Byeon Woo Seok for Corn Chicken
Global Korean chicken brand Kyochon is preparing a new strategy to reclaim its throne in the international food market. And the first crucial step the brand took was by selecting one of the most powerful Korean celebrities as its latest brand ambassador, “Lovely Runner” actor Byeon Woo Seok.
Previously, Kyochon Chicken teased its latest brand ambassador with all signs pointing to model-actor Byeon Woo Seok: born in 1991 just like Kyochon, passionate in acting and chicken, with positive charm and energy.
Then, on October 25, Kyochon Chicken finally confirmed Byeon Woo Seok as new icon of the brand with new ads.
The new Byeon Woo Seok’s advertisement mainly promotes Kyochon’s latest addition to its franchise menu, Corn Chicken.
This menu shares the qualities of Kyochon’s other masterpieces, with a standout addition to its coating: corn flakes. By merging the crunchiness of corn flakes with the brand’s renowned double-frying technique, Kyochon’s corn chicken achieves an ideal balance of soft and crunchy textures, featuring incredibly juicy, tender chicken inside and an irresistibly crispy, savory skin on the outside.
Reclaiming the Throne in the Global Market of Korean Chicken Franchise
With the release of its latest video advertisement, reports suggest that Kyochon is setting its sights on reclaiming the #1 spot as the top Korean chicken brand in the global franchise market.
Previously, Kyochon has long been a leader among Korean chicken franchise brands. However, in 2022, its top position was claimed by another well-known brand, BHC. At that time, the brand appeared more focused on maintaining its quality than on maximizing sales revenue, proudly standing as the only Korean chicken brand that keeps its original recipe consistent, no matter where the franchise is located.
This new campaign marks the first time in nearly eight years that Kyochon has worked with a Korean celebrity for star marketing. The last such collaboration was with actor Lee Min Ho back in 2016.
Today, the brand appears resolute in its mission to reclaim its title as Korea’s #1 chicken franchise, with the help of Byeon Woo Seok. The question remains, however: can Kyochon achieve this comeback after spending years out of the spotlight? Only you can determine.
So, please visit Kyochon’s nearby store, available in several locations. And here’s the first ads featuring “Lovely Runner” actor Byeon Woo Seok.
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
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