brand focus glow k-beauty brand

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Brand Focus: glow – A K-Beauty Brand Bringing Radiance To You

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From blemish balms to lip care and beauty tools, Glow is a new K-beauty brand that is making waves in the Korean skincare and makeup world.

Korean brand glow has become a go-to brand for Korean Gen Z with its wide range of skincare and makeup products.

All you need to know about glow

glow as a Korean skincare and makeup brand is all about functional, aesthetic, and effective beauty. Along with the cosmetic products, glow also has some lifestyle products in their portfolio.

Most popular products by K-skincare brand glow

One of the most popular and internet viral products is the glow Blemish Balm that not only provides coverage but also radiance. There are cute pot concealers that you can fit in your tiny purse, liquid shimmer eyeshadows with easy application, and so much more. They also have a wide array of beauty tools like the Cloud Sponge which gives you seamless base makeup application.

glow Breathable Blemish Balm

The viral K-beauty balm is perfect to use separately or by mixing it with other shades. There are three shades – White, One, and Brown. As it is a small company, they don’t have a whole range of different shades but you can mix with existing base to get the tone that you want. Despite its water-like consistency, it dries down and is buildable for extra coverage. The K-beauty brand glow product is a soothing and hydrating blemish balm that is perfect for all skin types. Infused with green tea water, it brightens, hydrates, and gently cares for your skin, leaving it feeling soft and smooth.

glow Shattered Glass Glitter

Just like you would expect from the name, the glitter gives an appearance of light reflecting off a broken glass with each shade blending a distinct color. It is like a mix of gold hexagonal glitter, blending seven tones of red, purple, and gold pearls. The glow Shattered Glass Glitter is unlike any other in the market. It contains more than 66% as moisture base so that you don’t lose out on hydration around the eye area.

glow k-beauty brand

glow Peach Peptide Repair Lip Balm

This lip balm is packed with powerful ingredients like peptides and peach tree flower extract. It locks in moisture and gives your lips a shiny, non-sticky finish. It’s easy to use with its included spoon-shaped spatula and comes in a compact form so that you can carry it anywhere.

glow k-beauty brand

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About Anyaa M

A dynamic storyteller with a deep passion for all things Korean—beauty, fashion, tech, and beyond. With an eye for detail and a flair for engaging narratives, she brings the essence of Korea to life, weaving together insightful stories and personal experiences that resonate with readers worldwide. From the bustling streets of Seoul to the latest beauty innovations and fashion trends, Anyaa’s writing doesn’t just inform—it immerses. Whether she’s breaking down cutting-edge tech or uncovering cultural gems, she crafts content that is as vibrant, trend-savvy, and captivating as Korea itself.

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