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Fashion & Accessories

Emerging labels in the Korean fashion world

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Seoul is one of the youngest fashion capitals around the world, excluding the fashion worlds of Milan, Paris, New York, and London. The Korean fashion world is mainly driven by Korean influencers, K-pop groups like EXO, BTS, Red Velvet who wear luxury brands like Gucci, Balenciaga in their concerts. Not only international brands, but the Korean celebs also favour some of the indigenous brands like Nohant, Charms, and Stylenanda.

The young Korean generation is familiarizing themselves with the luxury and streetwear labels relevant in the international fashion world by following their favourite idols and celebs. Many homegrown fashion brands have succeeded globally such as ADER Error, AMBUSH, and Gentle Monster. All have innovative retail concepts and they are helping the Korean fashion make its presence known worldwide.

With these, some smaller labels with a focus on international market are gaining popularity amongst Korean youth. These labels are gaining credibility with influencers sporting native brands.

Here are some labels that are becoming popular in the Korean fashion world and making their presence known through participation in the Seoul Fashion Week.


It was originally launched as a hat brand in 2015 by Kim Yong Pyo. VIBRATE has capitalized on the Korean people’s fondness for puffer jackets in the latest 2019 FW collection. This trend is driven by youth’s fascination with the K-pop stars who wear puffer jackets all the time, be it their music video or everyday life. The older generation also finds comfort in these jackets making them popular all around. VIBRATE puffer jackets come in military, metallic, and utilitarian versions. All the jackets have multiple pockets. There is a lot of experimentation involving deconstructed looks and lining of the pockets.


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A brand founded by Kanghyuk Choi and Sanglak Shon in 2016 is based on the concept of utilization of materials in their purest form. The range balances between materiality and concept and both the designers have a personal fascination with man-made materials. The FW 2019 collection includes garments made of industrial polyamide and nylon car airbags. These bags are manually processed to make into the desired garments with fabric effect. Recently the collaborated with Reebok and came up with KANGHYUK x REEBOK “Advanced Concepts” SRS Sole Fury shoes.


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COLLECTION 7 @taeyounpark @lim_seunghee_ PHOTO : @sangminyu_ MODEL : @arxerl

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Launched by Hyun-min Han in 2013, this brand can be described as a representation of ‘luxurious defamiliarization’. They use experimental materials handcrafted to make clothing inspired by ‘60s sensibility.


Lee Kyo Ho founded MOHO in 2017 with the brand concept of following an ambiguous way of thinking. A new way of thinking is created by breaking a conventional way of thinking. The latest FW 2019 collection features garments crossing the boundaries of function, form, and fabric manipulation. There are jackets with faux leather jackets with plaster embossed into the fake alligator skin, bombers with cable tie fabrics, and many more.


A brand from designers Shin Kyuyong and Park Jisun, BLINDNESS expresses the appearance created by contemporary and youth culture. With every collection, they have created a new concept and mood. The inspiration for the latest FW 2019 collection comes from the dystopian novel ‘The Handmaid’s Tale’ by Margret Atwood. This collection breaks the boundaries of social rules imposed by society. The diversity is expressed via different patterns and mixing heavy and light materials.

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KoreaProductPost is a platform to cover Korean products in the categories ranging from beauty and fashion to home décor and K-pop merchandise.

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