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Privé by BBH – A unisex streetwear line by EXO’s Baekhyun

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If you are an EXO fan, get ready to get your hands on some fashionable clothes designed by Baekhyun. He is a member of the K-pop sensation EXO. Baekhyun has launched his very own private label that makes streetwear fashionable clothing. His label is branded as Privé by BBH.

baekhyun privé

Baekhyun is a multi-talented singer and dancer who is a part of EXO. He has a humongous fan following that falls in millions. And this fan base is incredibly engaged in what the K-pop star posts. Whatever he does and posts something about it, it gets sold out! To tap his influence, a new label has appointed Baekhyun for his own brand.


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Thanapob Lee in a classic “MOTION” T-shirt. Available at Ctto: @/kika_PHU

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Privé by BBH was launched on July 1 in 2018. The project began when Danyl Geneciran, fashion editor and stylist, joined Privé as brand director. He wanted a true collaborator and not someone who would be the face of the brand and blindly endorse. For that reason, he collaborated with Baekhyun from EXO and he became co-director of Privé.

Danyl Geneciran and Baekhyun
First Collection

The initial release of the brand featured six classic pieces. This included classics like a photo-printed white T-shirt and an oversized graphic hoodie. It was followed by monthly capsules of another 6 to 10 pieces each. They included items like bomber jackets and long puffers. Over the months, the collection has shaped into what it is now.


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Most of the clothes in Baekhyun’s line are designed with keeping his fans in mind. All the items are available in an affordable price range. The collection starts at $35 for the classic t-shirts.

Latest Collection

The latest Fall/Winter ’19 Collection features a series of images that represent undetermined borders. Baekhyun went back to his mantra of “Be Original” which is reflected in this collection. the capsule collection showcases his own photographs, thought-provoking messages, and handwriting.

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KoreaProductPost is a platform to cover Korean products in the categories ranging from beauty and fashion to home décor and K-pop merchandise.

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