Woongjin ThinkBig is making waves as its new AI-powered reading platform, booxtory, earned the prestigious CES 2025 Best of Innovation Award.
Woongjin ThinkBig has once again made waves on the global stage as its new AI-powered reading platform, booxtory (tentative name), earned the prestigious CES 2025 Best of Innovation Award. This recognition marks a significant achievement for Woongjin ThinkBig, underscoring its leadership in integrating advanced technology with education.
A Next-Generation AI Reading Platform
booxtory is a groundbreaking product built on Woongjin ThinkBig’s well-established ARpedia augmented reality (AR) reading solution. By incorporating Generative AI technology, booxtory redefines the reading experience. It offers the ability to read any book in the world in any language. This futuristic platform seamlessly blends AR, AI, and immersive storytelling elements. It allows readers to enjoy books enriched with sound effects and visuals tailored to the content.
AI is currently driving trends in education and daily life. An official from Woongjin ThinkBig highlighted the intensity of competition at CES 2025, especially within the AI sector. “We won the highest innovation award by beating major global conglomerates,” the official stated, emphasizing the global significance of this accomplishment.
Innovation for All Readers
What sets booxtory apart is its inclusive and dynamic features that enhance accessibility and engagement for diverse readers:
- Lively Reading Experience: AI-generated sound effects and visual enhancements aligned with book content bring stories to life.
- Voice Personalization: Readers can enjoy books narrated in parents’ voices or by professional voice actors.
- Enhanced Accessibility: booxtory serves as a valuable tool for individuals who face challenges with reading, including children, the elderly, and people with disabilities.
This focus on inclusivity and user-centric design has set a new standard in the global education technology market.
A Historic Win for the Korean Education Industry
With this accolade, Woongjin ThinkBig’s ARpedia series has cemented its place as a leader in educational innovation. The CES 2025 win marks the fourth consecutive year that the ARpedia series has been recognized at the CES Innovation Awards. It is a historic achievement for the Korean education industry.
Man Sang-ho, head of Woongjin ThinkBig’s DX (Digital Transformation) business division, expressed pride in the recognition: “This award of the Best Innovation Award proved that Woongjin ThinkBig has unrivaled technology and product power not only in Korea but also on the global stage.”
Leading the Future of EdTech
Generative AI continues to shape the future of education and entertainment. Woongjin ThinkBig’s booxtory is a testament to the company’s innovation and commitment to making reading more engaging and accessible for everyone. With this global recognition, Woongjin ThinkBig is well-positioned to drive the next generation of EdTech solutions.
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