The prominent beauty brand LANEIGE Korea has teased its first-ever male brand ambassador, and it’s none other than the Korean fashion icon and global megastar Jin of BTS.
South Korea Beauty Brand LANEIGE Teases BTS Jin as New Brand Ambassador
What will happen when two Korean powerhouses in their fields decide to join hands and form epic collaboration projects?
A monumental moment in beauty history is about to unfold. A leading cosmetics brand in South Korea, LANEIGE, is gearing up to announce its newest brand ambassador—none other than the Korean fashion icon, BTS Worldwide Handsome Jin.
Famous for his flawless visuals and undeniable charm, BTS Jin will not just become the global icon of LANEIGE, but he will also be breaking new ground as the first-ever male brand ambassador for this iconic beauty brand.
LANEIGE Korea posted a teaser of their upcoming brand ambassador on September 24 through its official social media. In the post, LANEIGE Korea attached a photo of a male public figure with the caption, “GUESS WHO?”
Along with the teaser, LANEIGE Korea also hinted at their new global ambassador by saying, “Here’s one clue for the new global ambassador. Feel free to guess in the comments.”
The clue showcased the back of someone wearing a white T-shirt, with their face partially visible from the side. Realizing all the familiar features, the public quickly noticed that it was none other than the Korean fashion icon and global megastar Jin of BTS who would become the next brand ambassador of LANEIGE.
FIRST-Ever Male Icon: The Ultimate Collaboration
As a part of the giant beauty conglomerate AMOREPACIFIC, LANEIGE has been one of the most vital brands under the corporation’s umbrella.
The company has played a major role in expanding AmorePacific’s reach globally, especially focusing on moisturizing skincare and introducing popular products like the Water Sleeping Mask and Lip Sleeping Mask.
Meanwhile, as one of the most powerful Korean male fashion icons, BTS Jin recently attended the “Gucci 2025 Spring/Summer Women’s Fashion Show” in Milan, Italy. Following his attendance, BTS Jin immediately demonstrated his phenomenal influence as a global fashion icon and was selected as the best-dressed celebrity.
Not only that, BTS Jin further showcased his domination in the international fashion industry as the ‘Most Mentioned Celebrity at Milan Fashion Week’, beating all the other global prominent figures.
Previously, BTS Jin had also participated as one of the legendary torchbearers of the 2024 Paris Olympics, proving that his domination does not only limited in the fashion and entertainment industries.
Therefore, by joining hands with BTS Jin, LANEIGE has made a groundbreaking step, creating one of the most powerful collaborations. How? By fusing Kpop and K-beauty, the two most powerful products and cultures of South Korea, in its ultimate innovation with the most powerful global influence.
Finally, are you excited to welcome BTS Jin as LANEIGE first male brand ambassador? Stay tuned with us for more updates.
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